Beginning on July 1, 2021 we’re decreasing the service charge Google Play receives when a developer sells digital items or companies to fifteen% for the primary $1M (USD) of income each developer earns annually. With this variation, 99% of builders globally that promote digital items and companies with Play will see a 50% discount in charges. These are funds that may assist builders scale up at a vital part of their development by hiring extra engineers, including to their advertising employees, rising server capability, and extra.

Whereas these investments are most important when builders are within the earlier phases of development, scaling an app doesn’t cease as soon as a associate has reached $1M in income — we’ve heard from our companions making $2M, $5M and even $10M a yr that their companies are nonetheless on a path to self-sustaining orbit. This is the reason we’re making this diminished charge on the primary $1M of complete income earned annually out there to each Play developer, no matter dimension. We consider it is a honest method that aligns with Google’s broader mission to assist all builders succeed. We stay up for sharing full particulars within the coming months.

Hopefully it will assist small builders.